Working to attain FairWild certification
Certification is an excellent way to implement the FairWild Standard. FairWild certification means that buyers - from ingredient traders up to consumers - know they are dealing with legally, ethically and sustainably harvested products. They are fair traded, meaning that the benefits are felt by all those involved, right down to the local communities harvesting the wild plants.
Our Story
Rooted Essence Co. emerged from a deep-seated concern over the exploitation faced by the frankincense community in Somaliland. Witnessing these injustices firsthand stirred a profound sense of unease, fuelling a passion for change. Thus, our purpose was born: to champion ethical sourcing practices that prioritise fairness and sustainability, ensuring everyone involved is treated with dignity and respect. We advocate empowering local communities and preserving our planet, driven by an unwavering commitment to integrity and social responsibility.
Our Values
At Rooted Essence Co. we're more than just a business, we're catalysts for change, propelled by purpose and guided by values that epitomise our dedication to a brighter future. Join us as we rediscover the essence of nature, one ethically sourced product at a time.
We tirelessly ensure everyone in our supply chain, from the harvesters to the women sorters, is treated fairly. Partnering with women-led cooperatives in Somaliland underscores our dedication to ethical practices and community empowerment. We achieve this by adhering to the standards of the harvesting community and paying the women sorters upfront, who then buy from the harvesters.
Contact us
Start Your Bespoke Ethical Sourcing Journey for Premium Frankincense and Myrrh with Our Enquiry Form